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How it started
From a Special Event to a Weekly Tradition
What began as occasional gluten free evenings soon became something much bigger. In the early days, we would completely transform the shop once a month into a fully gluten free environment, allowing coeliac customers to enjoy fish & chips safely and with confidence.
The response was incredible. Those special events quickly grew into dedicated weekly gluten free nights, with customers travelling from across the country to experience food they could finally trust and enjoy again.
How far we've come
An Award-Winning Everyday Menu
As demand continued to grow, so did our commitment. Today, our award-winning gluten free menu is available every day, becoming a trusted part of what Merchants is known for. We’re proud to have created a place where gluten free customers can enjoy proper comfort food without compromise — whether it’s crispy fish & chips, curry sauce, batter or the little favourites people often miss most.
The next chapter
Bringing Merchants Quality to Your Kitchen
Now, we’re bringing those same trusted recipes into kitchens across the UK. Our gluten free recipe mixes have been developed using the blends, techniques and experience perfected in our family fish & chip shop over decades.
From our kitchen to yours, our aim is simple: to make proper gluten free comfort food easy, delicious and available for everyone.